We put people at the center of entertainment they love

From cinematic universes to sandbox games, blockbuster entertainment has always been at the center while the fans, players, and creators who are its lifeblood are on the outside. We believe these communities deserve to be at the center socially, creatively, and economically. So, we are creating new projects, protocols, and processes to make it happen.

Super-Empowering Projects

We build ML-enabled creative tools for communities to create and own original fictional worlds and sandbox games, from the ground up.

Participate in Luda Playtesting.

Mels Mels

Create-To-Own Protocols

We contribute to protocols for communities to own the media they create and the platforms they help grow, through blockchain-based digital assets and creative DAOs.

Read the Wonder Protocol Docs.

Open, Transparent Processes

We experiment with blending open source culture with creative development, building hand-in-hand with our communities.

Join our Neo Fairies Workshop.

We are a diverse team of optimistic misfits from technology and entertainment

Our collective experience spans from science to art, Silicon Valley to Hollywood, R&D to production, platforms to products, protocols to pixels. Luda is remote-first with employees in Los Angeles, San Francisco, and Seattle and an extended team across the globe.

Join us from wherever and whenever.

Makeda Adisu

HCI Intern
Meta, University of Washington MS

Alli Beal

Marketing
StyleSaint, Foray Collective

Dei Gaztelumendi

Art & Story
Google Research, Anki, Paramount

Natalie Han‑Grassman

Front-End Engineering
Houzz, University of Cambridge MPhil

Matt Leffler

Game Development
Niantic, Google, Anki

Jennifer McCormick

User Experience
Disney+, Meta, Lab126, Xbox

John Mitchell

Blockchain Engineering
SAP, Found Software, Geoworks

Amanda Remillard

Operations
Johnson & Johnson R&D, Stanford Medicine

Shannon Studstill

Production
PlayStation (God of War), Google, EA

Vijay Sundaram

ML Engineering
Google Research, Found Software