January 4, 2024
,” or “our
”) collects, uses, processes, and shares your
personal information, and to help you understand and exercise your privacy rights.
projects, such as Mels, Hide & Seek, and Neo Fairies, as well as our website or other online or offline offerings. To make this Privacy
Policy easier to read, our projects and the development of our projects, as well as our website and other online or
offline offerings, will be called the “Projects.”
An Important Note regarding AI Technologies:
If you participate in our Projects which utilize large
language models (“LLM
”) or other generative AI (“GenAI
”) systems, we may use
information you provide us, such as the information you provide us through certain text-prompts or in-game
interactions, to train or improve such models and systems and any features powered by such models and systems.
An Important Note regarding Blockchain Technologies:
If you participate in our Projects relating to
the creation and management of a decentralized autonomous organization (“DAO
”) or non-fungible tokens
”), smart contracts will be employed that necessarily collect information, such as your digital
wallet address (which some legal jurisdictions may consider personal information), and that information will be stored
on a public blockchain that we do not control. A smart contract is computer code that automatically processes events
when certain conditions are met; for example, when a proposal is presented to a member’s DAO and after all needed
votes are made by respective DAO member, the smart contract will automatically execute the proposed action. In these
situations, your personal information will be stored on that blockchain through the execution of a smart contract and
may not be able to be modified or deleted due to the immutable nature of the blockchain.
We may revise this
will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the
2. PERSONAL INFORMATION WE COLLECT
The categories of personal information we collect depend on how you interact with us, our Projects, and the
requirements of applicable law. We collect information that you provide to us, information we obtain automatically
when you use our Projects, and information from other sources such as third-party services and organizations, as
A. Personal Information You Provide to Us Directly
We may collect personal information that you provide to us.
• NFT and DAO Creation.
When you participate in the creation of a NFT or DAO, we may collect
personal information, such as your public digital wallet address (which may be considered personal information in some
• Interactive Features.
We and others who use our Projects may collect personal information
that you submit or make available through our interactive features (for example, DAO creation and blockchain
transactions, etc). Any information you provide using the public sharing features of the Projects will be considered
“public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced
herein. Please exercise caution before revealing any information that may identify you in the real world to other
• Your Communications with Us.
If you request information about our Projects, register for our
newsletter or inquire about projects, request customer or technical support, inquire about employment opportunities,
or otherwise communicate with us we may collect relevant personal information, such as an email address, phone number,
or mailing address that you provide to us. If we follow-up with you regarding an employment opportunity, we may
your personal information, such as your application, CV, cover letter, and/or any other information you provide to
We may contact you to participate in surveys. If you decide to participate, we may
collect personal information from you in connection with the survey.
• Sweepstakes or Contests.
We may collect personal information you provide for any sweepstakes
or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and
• Conferences, Trade Shows, and Other Events.
We may collect personal information from
individuals when we attend or host conferences, trade shows, and other events.
• Business Development and Strategic Partnerships.
We may collect personal information from
individuals and third parties to assess and pursue potential business opportunities.
B. Personal Information Collected Automatically
We may collect personal information automatically when you use our Projects.
• Automatic Collection of Personal Information.
We may collect certain information
automatically when you use our Projects, such as your Internet protocol (IP) address, user settings, MAC address,
cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device
information, location information (including approximate location derived from IP address), and Internet service
provider. We may also automatically collect information regarding your use of our Projects, such as pages that
you visit before, during and after using our Projects, information about the links you click, the types of content
you interact with, the frequency and duration of your activities, and other information about how you use our
We, as well as third parties that provide content,
”) to automatically collect information through your use of our Projects.
Cookies are small text files placed in device browsers that store preferences and
facilitate and enhance your experience.
• Pixel Tags/Web Beacons.
A pixel tag (also known as a web beacon) is a piece of code embedded
in our Projects that collects information about engagement on our Projects. The use of a pixel tag allows us to
record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may
also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
Our uses of these Technologies fall into the following general categories:
• Operationally Necessary.
This includes Technologies that allow you access to our Projects,
applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve
security, or allow you to make use of our functionality;
We may use Technologies to assess the performance of our Projects,
including as part of our analytic practices to help us understand how individuals use our Projects;
We may use Technologies that allow us to offer you enhanced
functionality when accessing or using our Projects. This may include identifying you when you sign into our Projects
or keeping track of your specified preferences, interests, or past items viewed;
• Advertising- or Targeting-Related.
While we do not presently, we may use first party or
third-party Technologies to deliver content, including ads relevant to your interests, on our Projects or on
third-party digital properties.
See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
C. Personal Information Collected from Other Sources
Any payments made via our Projects are processed by third-party payment
processors, such as your digital wallet provider. We do not directly collect or store any payment account information
entered through our Projects, but we may able to access information associated with your public transactions.
Third-Party Services and Sources.
We may obtain personal information about you from other sources,
including through third-party services and organizations. For example, if you access or use our Projects through a
third-party application, such as a social networking site (e.g., Discord), we may collect or use personal information
about you from that third-party application that you have made available via your privacy settings.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for a variety of business purposes, including to provide our Projects, for
administrative purposes, and to market our products and Projects, as described below.
A. Provide Our Projects
We use your information to fulfill our contract with you and provide you with our Projects, such as:
• Providing access to certain areas, functionalities, and features of our Projects;
• Answering requests for customer or technical support;
• Communicating with you about your account (if applicable), activities on our Projects, and policy
• Processing your financial information and other payment methods for products or Projects purchased;
• Processing applications if you apply for a job we post on our Projects; and
• Allowing you to register for events.
B. Administrative Purposes
We use your information for various administrative purposes, such as:
• Pursuing our legitimate interests such as direct marketing, research and development (including marketing
research), network and information security, and fraud prevention;
• Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and
prosecuting those responsible for that activity;
• Measuring interest and engagement in our Projects;
• Improving, upgrading, or enhancing our Projects;
• Developing new products and Projects;
• Ensuring internal quality control and safety;
• Authenticating and verifying individual identities, including requests to exercise your rights under this
• Debugging to identify and repair errors with our Projects;
• Auditing relating to interactions, transactions, and other compliance activities;
• Sharing personal information with third parties as needed to provide the Projects;
• Enforcing our agreements and policies; and
• Carrying out activities that are required to comply with our legal obligations.
C. Marketing and Advertising our Products and Projects
We may use personal information to tailor and provide you with content and advertisements. We may provide you with
these materials as permitted by applicable law. Some of the ways we market to you include email campaigns and
custom audiences advertising. If you have any questions about our marketing practices, you may contact us at any
time as set forth in “Contact Us” below.
D. Other Purposes
We also use your personal information for other purposes as requested by you or as permitted by applicable law.
• With Your Consent.
We may use personal information for other purposes that are clearly
disclosed to you at the time you provide personal information or with your consent.
• De-identified and Aggregated Information.
We may use personal information to create
de-identified and/or aggregated information, such as demographic information, information about the device from which
you access our Projects, or other analyses we create.
4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
We disclose your personal information to third parties for a variety of business purposes, including to provide our
Projects, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset
transfer, as described below.
A. Disclosures to Provide our Projects
The categories of third parties with whom we may share your personal information are described below.
• Service Providers.
We may share your personal information with our third-party service
providers and vendors that assist us with the provision of our Projects. This includes service providers and vendors
that provide us with IT support,hosting, payment processing, customer service, and related Projects.
• Business Partners.
We may share your personal information with business partners to provide
you with a product or service you have requested. We may also share your personal information with business partners
with whom we jointly offer products or Projects.
We may share your personal information with our company affiliates.
• Other Users or Third Parties You Share or Interact With.
As described above in “Personal
Information We Collect,” our Projects may allow you to share personal information or interact with other users and
third parties (including individuals and third parties who do not use our Projects and the general public).
We may use third-party application program interfaces (“APIs
and software development kits (“SDKs
”) as part of the functionality of our Projects. For more
information about our use of APIs and SDKs, please contact us as set forth in “Contact Us” below.
B. Disclosures to Protect Us or Others
We may access, preserve, and disclose any information we store associated with you to external parties if we, in good
faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and
legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce
our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or
actual illegal activity.
C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership,
purchase or sale of assets, or transition of service to another provider, your information may be sold or
transferred as part of such a transaction, as permitted by law and/or contract.
5. YOUR PRIVACY CHOICES AND RIGHTS
Your Privacy Choices.
The privacy choices you may have about your personal information are determined
by applicable law and are described below.
• Email Communications.
If you receive an unwanted email from us, you can use the unsubscribe
link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive
transaction-related emails regarding products or Projects you have requested. We may also send you certain
non-promotional communications regarding us and our Projects, and you will not be able to opt out of those
• “Do Not Track.”
Do Not Track (“DNT
”) is a privacy preference that users can
set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms
transmitted by web browsers.
• Cookies and Personalized Advertising.
You may stop or restrict the placement of Technologies
on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust
your preferences, our Projects may not work properly. Please note that cookie-based opt-outs are not effective on
mobile applications.However, you may opt-out of personalized advertisements on some mobile applications by following
the instructions for
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data
partners and other advertising partners that participate in self-regulatory programs. You can access these and learn
more about targeted advertising and consumer choice and privacy by visiting the
Network Advertising Initiative
Please note you must separately opt out in each browser and on each device.
Your Privacy Rights.
In accordance with applicable law, you may have the right to:
• Access to and Portability of Your Personal Information,
including: (i) confirming whether we
are processing your personal information; (ii) obtaining access to or a copy of your personal information; and (iii)
receiving an electronic copy of personal information that you have provided to us, or asking us to send that
information to another company in a structured, commonly used, and machine readable format (also known as the “right
of data portability”);
• Request Correction
of your personal information where it is inaccurate or incomplete. In some
cases, we may provide self-service tools that enable you to update your personal information;
• Request Deletion
of your personal information;
• Request Restriction of or Object to
our processing of your personal information; and
• Withdraw your Consent
to our processing of your personal information. Please note that your
withdrawal will only take effect for future processing, and will not affect the lawfulness of processing before the
If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will
process such requests in accordance with applicable laws.
6. SECURITY OF YOUR INFORMATION
Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide
to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use,
disclosure, or loss of personal information.
By using our Projects or providing personal information to us, you agree that we may communicate with you
electronically regarding security, privacy, and administrative issues relating to your use of our Projects. If we
learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Projects,
by mail, or by sending an email to you.
7. INTERNATIONAL DATA TRANSFERS
All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not
limited to, the United States or other countries, which may have data protection laws that are different from the laws
where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.
If we transfer personal information which originates in the European Economic Area, Switzerland, and/or the United
Kingdom to a country that has not been found to provide an adequate level of protection under applicable data
protection laws, one of the safeguards we may use to support such transfer is the
EU Standard Contractual Clauses
For more information about the safeguards we use for international transfers of your personal information, please
contact us as set forth below.
8. RETENTION OF PERSONAL INFORMATION
or as necessary to fulfill the purpose(s) for which it was collected, provide our Projects, resolve disputes,
establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply
with applicable laws.
9. SUPPLEMENTAL NOTICE FOR CALIFORNIA RESIDENTS
This Supplemental Notice for California Residents only applies to our processing of personal information that is
subject to the California Consumer Privacy Act of 2018 (“CCPA
”). The CCPA provides California
residents with the right to know what categories of personal information Luda has collected about them, and whether
Luda disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve
months. California residents can find this information below:
|Category of Personal Information Collected by Luda
|Category of Third Parties Personal Information is Disclosed to for a Business Purpose
|• Service Providers
• Business Partners
• Other Users or
Third Parties You Share or Interact With
|Personal information categories listed in the California Customer Records statute
(Cal. Civ. Code §1798.80(e))
|• Service Providers
|• Service Providers
• Business Partners
|Internet or other electronic network activity
|• Service Providers
|Professional or employment-related information
|• Service Providers
The categories of sources from which we collect personal information and our business and commercial purposes for
using personal information are set forth in “Personal Information We Collect” and “How We Use Your Personal
Information” above, respectively.
“Sales” of Personal Information under the CCPA.
For purposes of the CCPA, Luda does not “sell”
personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years
Additional Privacy Rights for California Residents
California residents have the right not to receive discriminatory treatment by us
for the exercise of their rights conferred by the CCPA.
Only you, or someone legally authorized to act on your behalf, may make a
verifiable consumer request related to your personal information. You may also make a verifiable consumer request on
behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated
agent and contact us as set forth in “Contact Us” below for additional instructions.
To protect your privacy, we will take steps to reasonably verify your identity before
fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to
reasonably verify you are the person about whom we collected personal information or an authorized representative, or
to answer questions regarding your account and use of our Projects.
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us as
set forth in “Contact Us” below. We will process such requests in accordance with applicable laws.
10. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third
parties who intend to license or sell that personal information. Please note that we do not currently sell your
personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please
contact us as set forth in Contact Us below.
11. CHILDREN’S INFORMATION
The Projects are not directed to children under 13 (or other age as required by local law), and we do not knowingly
collect personal information from children. If you are a parent or guardian and believe we have collected from your
child, you may contact us as described in “Contact Us” below. If we become aware that a child has provided us with
personal information in violation of applicable law, we will delete any personal information we have collected, unless
we have a legal obligation to keep it.
12. OTHER PROVISIONS
The Projects may contain links to other websites/applications and
other websites/applications may reference or link to our Projects. These third-party services are not controlled by
us. We encourage our users to read the privacy policies of each website and application with which they interact. We
do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other
websites or applications. Providing personal information to third-party websites or applications is at your own
If your personal information is subject to the applicable data protection laws
of the European Economic Area, Switzerland, or the United Kingdom, you have the right to lodge a complaint with the
competent supervisory authority or attorney general if you believe our processing of your personal information
violates applicable law.
• EEA Data Protection Authorities (DPAs)
• Swiss Federal Data Protection and
Information Commissioner (FDPIC)
• UK Information Commissioner’s Office (ICO)
13. CONTACT US